Tierra Bina Group was founded in 2016 by three visionary young entrepreneurs: Mr. Dahrny Afian, Mr. Honje, and Mr.Derek Lee. United by a shared passion for revolutionizing the real estate landscape in Malaysia, they embarked on a journey to redefine urban living through innovative property development solutions.
COMPANY OVERVIEW
Drawing upon their diverse backgrounds and expertise, they are committed to excellence and a forward-thinking approach. From Property Agency, they diversified to Property Developer, driven by a common goal to establish Tierra Bina Group as a beacon of creativity, integrity, and sustainability in the industry. Together, they bring a wealth of knowledge, energy, and entrepreneurial spirit to the company, laying the foundation for a dynamic and successful venture poised for long-term growth and impact.
Tierra Bina Group Sdn. Bhd. commenced operations in 2022 with its inaugural project in Johor Bahru, featuring a shop-house concept completed ahead of schedule. Subsequently, the company undertook two additional projects focusing on landed properties in Klang Valley and Johor Bahru.
Notable highlights of Tierra Bina Group's operations include:
In-house Interior Design Team
Dedicated to creating innovative and aesthetically pleasing living spaces.
Main Contracting & Subcontracting
Expertise in both Main Contracting and Subcontracting, ensuring quality control and timely delivery of projects.
In-house Digital Marketing Team
Utilization of an in-house digital marketing company to effectively promote projects and reach target audiences.
Ownership of
Property Agencies
Facilitating seamless sales and leasing processes for our developments.
In-house Land Acquisition Team
To identify prime locations for future developments and negotiate favorable terms.
Construction
Material
Sub-Contractor
Land Acquisition
Land JV Partnership
Legal
Development Order Processing
Administration
Sales Management
Agencies Partnership
Banking Facilities
After Sales Services
Insurances
Property Management
Defect Liabilities
Business Development
Marketing
Advertising
Interior Designs
Furnishing
Amenities & Facilities
Land Acquisition
Land JV Partnership
Legal
Development Order Processing
Administration
Construction
Material
Sub-Contractor
Sales Management
Agencies Partnership
Banking Facilities
After Sales Services
Insurances
Property Management
Defect Liabilities
Business Development
Marketing
Advertising
Interior Designs
Furnishing
Amenities & Facilities
Business Model
Tierra Bina Group, a prominent property development firm nestled in the vibrant heart of Kuala Lumpur, Malaysia, epitomizes the essence of a one-stop solution for discerning investors and homeowners alike. Specializing in catering to the needs of both small and medium-sized projects, Tierra Bina Group seamlessly integrates innovative design, meticulous planning, and superior construction techniques to craft exceptional living spaces.
With a steadfast commitment to excellence, Tierra Bina Group ensures that every aspect of the development process is executed with precision and finesse, from conceptualization to completion. Guided by a vision of enriching communities and enhancing lifestyles, Tierra Bina Group's holistic approach encompasses everything from land acquisition and architectural design to project management and post-sales services, delivering unparalleled value and satisfaction to its esteemed clientele.
Leadership & Founding Members
CEO & Co-Founder
Mr. Dahrny Afian
With over 20 years of experience in the real estate industry, Mr. Dahrny Afian is a seasoned professional known for his visionary leadership and strategic acumen. His dedication and expertise have earned him recognition as one of "The 100 Most Influential Young Entrepreneurs 2019." Mr. Dahrny's passion for helping others achieve their dream of homeownership is evident in his track record, having assisted more than 700 homebuyers in realizing their dreams.
Project Marketing Director & Co-Founder
Mr. Honje
With a diverse background, Honje contributes significantly to Tierra Bina Group. His experience as a main contractor for Promaju Marketing provided insights into project management and construction. Involvement in diverse development projects, such as condominiums and shop lots, deepened his understanding of the industry. Additionally, his expertise in the capital market refined strategic planning and market analysis skills. Honje's multifaceted expertise and dedication are invaluable to the Tierra Bina team.
Project Director & Co-Founder
Mr. Derek Lee
With 17 years of experience in the real estate industry, Derek Lee is a seasoned professional with a proven track record of success. As the Project Director at Tierra Bina Group, Derek oversees all aspects of project development, from conception to completion. He has successfully managed sales and marketing for over 15 projects exclusively, demonstrating his expertise in driving sales and delivering results. Derek's leadership and attention to detail are instrumental in ensuring the success of Tierra Bina Group's projects.
